Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 521: Let’s Take A Walk

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A few years ago, Hank Stringer (friend and co-author of our book, Talent Force: A New Manifesto for the Human Side of Business) had this idea for a video presentation that he called “The Purpose Walk”. Hank’s idea (which still should be done) was to to have an interviewer take a walk with an accomplished executive and talk about that executive’s past, values, principles, learning and then culminate with the executive talking about his/her purpose and what it means to them. I thought these would be fascinating segments to watch and learn from. I also like the idea of taking a walk to clear our heads and to think and talk. I know people who just vacate the office at certain times of the day to clear their head. They usually do this alone, but imagine if we were to take a walk once a day with someone we wanted to learn from or hear their experiences? How great would that be? Well, if wanted to do that, we could. It just takes us starting it and asking someone else if they want to get out of the office for a few minutes, stretch their legs and get some fresh air. Who wouldn’t want that? Solomon said that we can become wise this way; “Walk with the wise and become wise..”. And if we don’t have anyone who wants to walk with us, I know someone who always wants to take a walk with us and will allow us to say anything that is on our mind, talk about any problems we have, and take on any challenge or problem that we have. That walking partner is always there and all we have to do is open up ourselves to Him. You might want to consider taking one of those walks today and see where it leads.

Reference: Proverbs 13:20 (New Living Testament)