Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 532: Master Key

When I was a boy I saw a custodian at our school who had one of those huge key rings with what appeared to be a hundred or more keys attached hanging off of his belt. I said to my Father, “When I grow up, I want to have that many keys to carry too.” My Father replied to me, “No son, when you grow up, you want to be the person who only has to carry one key.” I was too young then to understand the message, but over the years, I learned that he was correct. When you are the person who only has to carry one key, that being the master key, then yes, that is what you want. When given the master key, every door is yours to open and to lock. The master key comes with responsibility and accountability and it is a privilege not a right. The master key is a great metaphor for leadership. Leaders open, shut and lock doors for others. They must learn to do so with wisdom, caring and grace. Decisions made are like doors opened or locked. Decisions unmade are like doors that are left open but must be shut. Having the master key is a big responsibility. Fortunately for us, as we bring God to work with us today, we have with us the One who carries the true master key. In Revelation 3:7 we read, “He is the one who has the key of David. He opens doors, and no one can shut them; he shuts doors, and no one can open them.” Today as we walk through the doors of our offices, let’s be reminded that those doors that are open and shut for us in our careers are because He wants them open or shut for us. Let’s pray to Him for the continued guidance and wisdom for the opening and shutting of the doors that are within our own control. Let’s also remember that we have been entrusted with our own set of master keys that affect and influence others and may we each use and wield those keys wisely and for His purpose.

Reference: Revelation 3:7 (New Living Testament)