Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 542: Staying Relevant

The pace of change that is all around us can sometimes feel absurd. About the time we think we are up to date, or a just a little ahead, we find out that we are behind. I speak to different groups about the use of technology and I always say, “whatever we think is new is already old.” It’s true. Every day there is something new that has popped up and we have to consider whether or not we are going to take the time and effort to learn these new offerings, or stick with what we know and see what sticks and what doesn’t. There is nothing wrong with this approach as long as we stay really close to what is new so that we can stay relevant and up to date. What we don’t want to do is fall behind to a point where we feel like we can never catch up and our attitude slips into a defensive and/or opposing stance. Even worse, we can become cynical and before long we can look like curmudgeons. The risk in this is that we don’t stay relevant and we get passed over for opportunities because others don’t think we can learn or keep up. We might even find ourselves on the bubble when it comes to be thought of as someone who can keep the pace of change and be a part of the future, versus the past. The same can be said about our ability to influence and be the example to others that we want to be. We always have a new generation coming into the workforce and we need to be sure that we understand where they are coming from and what is important to them. They also need to see us as people who can relate to them. David felt the same way when he prayed to God in Psalm 71:18, “Let me proclaim your power to this new generation…” Today, think about those things and areas where with a little more effort and a little more energy you can stay relevant and up to date. Are there are things that you have been resisting but you know you need to dig into and learn? This time of year and thinking about goals for the New Year is a great time to make the commitment to staying relevant.

Reference: Psalm 71:18 (New Living Testament)