Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 546: The Biggest Loser?

If you think this post is going to be about the TV show, I am sparing us from that. I actually like the show, even though it is my wife who gets me to sit down and watch it every now and then. The best part of the show is what happens after the contest is over and people who have had their lives changed go back and teach others how to lose and keep off weight. Whenever someone has improved themselves and then pass it forward, it’s a good thing. But, I digress. It’s the time of year when we start setting our goals for the coming year and many people will set a financial goal for 2011 and that goal starts with wanting to know what their income will be. There is nothing wrong with this inquiry, but if the quest for more income becomes more than a goal and becomes an obsession then it can be very dangerous. I am reminded of many a friend and co-worker who when you really got under what was most important to them it was the chase for the almighty dollar and when that chase looked fleeting they would bolt from one job to another regardless of all other factors. It became an obsession and that chase became the biggest loser for them. What can happen is that we become fixated on how much money we are making, or not making and then all other parts of our work will become filtered, colored and jaded by that one part of being employed. It’s a slippery slope and one that we have to avoid. Paul puts wealth in an interesting category when in 1 Corinthians 7:30 he writes, “Happiness or sadness or wealth should not keep anyone from doing God’s work.” He was writing to church leaders, but he was writing to us too. If we allow our chase for wealth to become too important it can become a blocker and an obstruction for many other important facets of our lives. Being too fixated on what we earn, could earn or don’t earn can without us even knowing it, keep us from gaining the best parts of our lives and leave us instead becoming the biggest loser.

Reference: 1 Corinthians 7:30 (New Living Testament)