Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 561: What Did You Get For Christmas?

It’s the first day back to work after Christmas (unless the week was taken off as a holiday or the company shuts down for the week) and it’s comparison day. This is the day when everyone wants to know what others got for Christmas not only so they will know, but also to give themselves a chance to tell others what they received. It’s a fun day and what we will hear of lots of presents. I would predict that there will be plenty of pieces of technology that get mentioned this year. If the Apple store last week was any indication there were many iPads that found themselves under the Christmas tree along with other fun technology devices. And, with each of these new tech toys comes more time to fiddle with them, learn them and then make them a part of our everyday routines. With each new piece of technology we acquire we give a little more of ourselves to it and it to us. I read Kevin Kelly’s new book this year, “What Technology Wants” (an excellent read). He goes deep into this phenomena and provides his own set of thoughts, cautions and ideas on how best to utilize and capitalize on the new things in our life that become a part of us and us them in short order. In general, there is nothing wrong with this and technology propels (or pulls) us forward. However, if we found ourselves consumed and obsessed (by anything) then we need to reevaluate and be sure that we have our priorities in the right place. That iPad is awesome and the next time we get on a plane we now have a movie ready to go. But, at the expense of the conversation we can have with our spouse or kids? It’s just a watchout, just as Paul tells us about anything of the world that we let go too far: “Those in frequent contact with the things of the world should make good use of them without becoming attached to them, for this world and all of its contains will pass away.” It’s something to think about when we start using this year’s Christmas presents.

Reference: 1 Corinthians 7:31 (New Living Testament)