Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K130: Quick Impressions

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“Seeing their faith, Jesus said to the man, “Young man, your sins are forgiven.”

We know the importance of first impressions, but do we know how fast someone comes to their conclusion about us?  Think 5 minutes? Maybe 3 minutes? Well, according to a study from the University of Pennsylvania using data from dating sites, we come to our take on another person in three seconds!  That seems awfully fast but I can see that as well.  After all my years of interviewing I had to fight away the quick impression so that in an interview I didn’t fall prey to only going with my gut.  But, my gut was right a lot of the time, or so I thought.  I wonder now how many great people I missed because I judged the book by its’ cover too quickly.  The same thing happens in Sales or Marketing. That quick impression can make all the difference.

We know from scripture that people came from all over to get a glimpse or hear the voice of Jesus.  But, we also know that it wasn’t everyone whose quick impression of Him took hold.  I wonder now what might have gone through the head of the non-believers, especially as He performed miracles right in front of their eyes.  Or maybe, I shouldn’t wonder because even today Jesus is doing amazing and miraculous things in our lives and the lives of others and still many turn their back. It’s why we always as God’s glory standard-bearers must be cognizant of the quick impressions that we leave on people.  They are looking for good, truth, love and grace from us so that we reflect Jesus.  If our quick impressions are the opposite of that, then they are formulating their impression based on us.  Yes, our quick impressions matter.

Reference:  Luke 5:20 (New Living Translation)