Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 605: Business Books

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A colleague and friend just published a new business book. I received my signed copy earlier this week and as such, I have started reading the book. (As a published author myself, I feel like I have to read these books to honor the hard work and commitment that I know goes into this type of effort). How much can we really learn and garner from a business book? In reality, there isn’t that much that is “new” but what is old and proven can always be repackaged, updated and brought to life again for good purpose. So, of course something new can be learned from a business book. I am amazed that in the few book stores left that the self-improvement section of the store is about one and half size bigger than the business book section. That tells me that we all care about our self-improvement and that we can always learn in this area. For that we have the best book of all time which as you know from Purposed worKING is just as great for our businesses and also great for our self-improvement. We are told, “Let the wise listen to these proverbs and become even wiser. Let those with understanding receive guidance.” As we go about our business today and as we read that next business book let’s not forget or miss that we have the opportunity in front of us to dive deep into the best business book of all.

Reference: Proverbs 1:5 (New Living Testament)