Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K134: Dignifying

“Dignify those who are down on their luck; you’ll feel good—that’s what God does.”

I saw a statement that was addressed to a company from an employee.  It summed up a lot of what we are hearing in today’s workplace.  It said (and I paraphrase as I didn’t take a picture or write it down at the time…I wished I had), “Thank you for all of the perks, benefits and pay but I’ll gladly trade them all for greater displays of dignity, respect and care.”  Wow.  There has always been a “Maslow’s Hierarchy” when it comes to work, but even below that most basic level of provisions, are the underlying human needs that can be way more powerful and sustaining than we think.

Consider today that the words dignity, respect and care all can be converted into action verbs: “Dignify”, “Respect” and “Care” for others.  If we do those things today, we are following in the ways of our Lord.

Reference:  Psalm 41: 1-2 (The Message)