Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K139: Two Or More

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“For where two or three gather together as my followers, I am there among them.”

You already know that I am a fan of Seth Godin.  This past week he shared another of his brilliant marketing insights.  He made the point that in the early days Krispy Kreme priced their dozen of doughnuts at the same price other companies might price 4-6 doughnuts.  Why?  Because, they believed that someone who bought a dozen couldn’t eat them all themselves and would share them with others.  It worked.  Krispy Kreme became the office and group event choice doughnut and grew and grew.  There is a power in sharing. Seth would suggest always sending two of anything to someone so they keep one and give one away.  It does seem brilliant doesn’t it?  What happens is that we might listen more to the person who says, “That’s a waste of money.  They will only throw it away.”  Well, maybe or maybe they will become a marketer for us and share.

Maybe God is giving us a hint on the power of sharing when He tells us that when two or more are gathered, He will be there also.  When He is there, He wants us to share those experiences with others and for others to experience what God can do when He works through us.  So, today would be a great day to gather with another Believer, or more, and invite Him into that time.

Reference: Matthew 18:20 (New Living Translation)