Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 666: What’s In A Number?

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“Let one who has understanding solve the number of the beast for it the number of a man. his number is 666”

I knew this day was coming and I wondered whether or not to ignore it and not reference the devilish number of 666, but since Purposed worKING is about how we bring glory to God in our work, even the day of 666 can be woven into what we do in our jobs for in business the bottom line is also about a number. The numbers that we have to pay attention are only one of three things; too large, too small, or just right. But, we always have something to say about the numbers and yes, the numbers we work with all day long can be their own “beasts” that we have to deal with and bear the burden of explaining, rationalizing, massaging or pushing through. No matter where we go, numbers are with us and they won’t go away. How we do deal with numbers is important though. If we decide to “shave a number” or not count all of the numbers, or inflate or deflate a number, or hide a number then we run the risk of putting our reputations in danger and destroying all that we have worked so hard to build. No number is worth throwing it all away, which is what can happen when we allow the numbers to control us versus the other way around. So, today, take a look at the numbers in front of you and provide them the respect they deserve and don’t allow yourself to become enslaved to any of them to where you would lose your perspective. Many a person has lost a great job over not caring for the numbers or trying to manipulate them for their own advantage. Don’t allow yourself to be or become one of those people.

Reference: Revelation 14:18 (New Living Testament)