Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 684: The Truth

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“And you will know the truth, and the truth will set you free.”

It seems that wherever we turn, there is the pursuit of truth and a distrust in the process of getting there. Institutions that once were thought to only provide truth are now suspect. What appeared to be the truth, turns out to be not true. People claim to be telling the truth, only to find that they have lied. What we know to be true doesn’t get claimed as such because it would be harmful to the career of a person. We regulate for truth in advertising and truth in labeling and ingredients. Businesses have been forced into transparency to keep the truth revealed. And yet, with all of this, the truth evades us and we many times give up on getting to the truth because it is too hard, too painful, or too exposing of others. The amount of time we spend in the office trying to get to the truth and then holding onto it long enough to build upon it would be a staggering number of hours if we could quantify such a thing. As we know, the truth is hard to find and hard to maintain, but we must do that in our businesses if we are to succeed in the long run and be able to hold our heads high.

As believers we know where the truth comes from and His truth is liberating and empowering. When we have His truth in our hearts we also are given an inner voice, a compass, a direction, that keeps talking to us about the importance of carrying that truth, and all truths throughout our whole lives. If we don’t follow the truth then we are turning our backs on Him and telling the rest of the world that He is not who He says He is. When we don’t uphold the truth and live and work by the truth then we run the risk of being hypocritical in front of others. If there is anyone who must live and work by the truth, it is us!

Reference: John 8:32 (New Living Testament)