Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 689: Acceptance: Part 4 – Fertile Ground

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“The good soil represents the hearts of those who truly accept God’s message and produce a huge harvest – thirty, sixty, or even a hundred times as much as has been planted.”

If we can remove the acceptance problems of our cultures so that new talent can come into the organization and quickly take hold and establish deep roots, unencumbered by others, then we will be building companies that can continuously grow and scale. This becomes a significant competitive advantage over the other organizations who are after the same talent. Especially in this day and age, talent is evaluating closely the cultures of new companies. They are using great online tools and resources to be able to look inside a company culture before they decide where to take the next job. (I am on the Board of Directors of one of these companies; http://glassdoor.com and I highly recommend that anyone who is considering, or for sure, before interviewing with the company, check out Glassdoor.com) Companies that get past their acceptance problems (as read about in Part 1-3 of this series) will find themselves getting better talent and multiplying their effectiveness, many times over.

Jesus’ promise to us about what our lives can be like if we just accept Him and His message and allow ourselves to be fertile ground is in itself reason enough to get rid of our own acceptance problems. Our personal harvest can be abundant. Why would we wait another day to turn ourselves over to Him and let Him be the farmer of our lives? He not only wants to plant Himself deeply within us, but then wants to nourish, feed and see us grow. What farmer plants a field to get anything less than a bountiful harvest? It doesn’t come over night, but the harvest season is always so fulfilling and rewarding. Let’s today let God’s seeds take hold and let us accept all that He wants for us and our lives.

Reference: Matthew 13: 1-23 (New Living Testament)