Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K143: Frunks

“Friends, why are you doing this? We are merely human beings—just like you! We have come to bring you the Good News that you should turn from these worthless things and turn to the living God, who made heaven and earth, the sea, and everything in them.”

I have a Frunk. It’s not my first one. I originally had one when I owned a 1972 VW Beetle. Today, I have one with my Tesla 3. A Frunk is a trunk in the front of a car. The new Ford EV 150 promotes its’ Frunk as an important feature. As we get more and more electric vehicles we will have to get used to having Frunks. But Frunks aren’t all that convenient to use. Think that we pull into our garages, not back in. And we pull into parking spaces where it isn’t easy to access the Frunk between the car parked in front of us. This is a reminder to me that when we change one part of an experience or use it doesn’t guarantee that the utility of the change will occur unless all the aspects of the experience are addressed.

As committed Believers trying to bring glory to God in our work we should always be trying to positively move forward with change in the parts of our lives that might be holding us back and away from Him. When we surrendered our lives to Him we were making a commitment to changing all parts of our life experiences. So yes, there will always be new parts of our lives that we will experience (new jobs, new geographies, new relationships, etc.) and yes, we need to assure that they fit into our lives in a way that God desires.

Reference: Acts 14:15 (New Living Translation)