Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 697: Motivation

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“Let us think of ways to motivate one another to acts of love and good works.”

Do good and do well seems to be the rage. Tom’s Shoes have become very popular and I don’t think it is just because of the style and the fashion aspects. The fact that they give a pair of shoes away with each pair sold means something to lots of consumers. Pepsi said they aren’t turning back on their Refresh campaign where they give money to non-profits vs. spend the money on advertising. Zynga has given millions away as part of their Farmville game. Buy and give back can be a powerful force and motivator for consumers. More companies should think about what they could be doing to bring about the motivation of other good works.

We are challenged to think about ways that we can motivate others to acts of love and good works. There is no better example of how to bring about love and good works than to be the example and the type of person who is committed to motivating others. We should be asking ourselves, always, what other ways can we be that motivator? Imagine that each of us thought about our actions and work in a way that when there is an inflow that we also give back, like Tom’s Shoes? Could we? Would we? An act of goodness and and act of love is the following of the acts of our Lord. Let’s spend some time today thinking about what we could do?

Reference: Hebrews 10:24 (New Living Testament)