Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K353: Got A Femtosecond?

“For everything there is a season, a time for every activity under heaven. A time to be born and a time to die. A time to plant and a time to harvest. A time to kill and a time to heal. A time to tear down and a time to build up.”

How short is a Femtosecond?  A Femtosecond is one-quadrillionth of a second.  What could possibly transpire in that short of time? Well, things like “atomic transitions, charge transfers and dynamics, and biochemical processes”.  My alma mater, Purdue, is on the cusp of being able to provide technology that can measure even a smaller unit than a Femtosecond, which would be a huge breakthrough in many scientific fields.  For the rest of us, we will continue to measure our time in years, months, days, hours, seconds and tenths of a second (which is still pretty fast).  Regardless of the unit of time, time passes and once it is gone it can never be regained.  So, what time are we measuring today that we need to sure we are getting the most from it?

Why does Solomon let us know that there is a time for everything?  Maybe because he was wise and he knows that we, by nature, take time for granted and waste it.  Time is a gift of God and what are we saying when we don’t receive a gift and utilize it to its’ fullest?  So today, take a minute to be sure and think through that we aren’t wasting any of the precious time we have.

Reference;  Ecclesiastes 3:1-3 (New Living Translation)