Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 711: Multiples

“Then Peter came to him and asked, ‘Lord, how often should I forgive someone who sins against me? Seven times?’ “No!’ Jesus replied, ‘seventy times seven!”

There’s lots of news this week about mergers and acquisitions. It’s always interesting to watch how much one company will pay for another and the “multiples” of earnings, or revenue that a company can garner in their acquisition price. It’s true, everything, including a corporation, has a price where they will freely sell. However, every industry has their own standard of multiples that are used as comparisons and then prices are calculated from there forward, which gives companies and Board of Directors some direction on what would be a reasonable and competitive offer. Sometimes those offers can look ridiculous to those who are outsiders but multiples can have different values associated with them that are less obvious or seem intangible until understood more thoroughly. So, the math on the surface might not make obvious sense but underneath the multiples paid could pay much higher returns in the future.

This is partly what Jesus was saying to Peter when Peter asked Him how many times we are to forgive those who wrong us? Peter picked a multiple of 7. Jesus put a 70X multiple on Peter’s number making the value of forgiveness one of the most valuable actions we can perform. Jesus probably said this to us too because forgiving is so hard and we are tight with providing our forgiveness to others. What we are being asked to do is not value forgiveness like we would humanly do, such as what Peter recommended, but instead to allow a heavenly multiple to be applied and for us to step forward and forgive freely and way more than we want to humanly do. Today, what multiple have you applied to your forgiveness? Is it meeting the heavenly standard?

Reference: Matthew 18: 21-22 (New Living Testament)