Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K145: Wait For It

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“Wait patiently for the Lord. Be brave and courageous. Yes, wait patiently for the Lord.”

Back when, the singer Carly Simon sang a product jingle titled, “Anticipation”. The product add was for Heinz Ketchup.  As she sang the word anticipation we watched how slowly Heinz Ketchup would come out of its bottle.  Their ad always lived up to the hype as getting their ketchup out of their glass bottles was a chore. It was clearly a commitment to delayed satisfaction that was needed. Today they have plastic squeeze bottles that don’t take any special grip strength to extract the ketchup but they still are known for not being in a hurry. That is why I found it interesting that they will be one of the first consumer product companies to convert to a fully eco-friendly plant-based packaging.  They call it “The ketchup bottle of the future”.  This is one of those things that is certainly in the category of lets anticipate it as we “wait for it”.

A friend whose wife had liver cancer and successfully received a liver transplant and now shows no signs of cancer thanked me for the prayers that I wrote and sent to them (remember me writing about the impact of those) while she was going through her operations and treatments.  I told him that I can’t be credited for the prayers, only God gets that appreciation and glory.  What I have learned is that we should pray into all things regardless of the timeframe for the answer of that prayer.  What if we had the patience to pray each day for the different parts of our jobs that in God’s time would make our jobs the best it can be?  Maybe today it is one co-worker, tomorrow a boss, the next day a change in the culture, the following day our next assignment, and on and on. Cumulatively, if we are willing to wait for it, God’s answers to our prayers will be more than worth it!

Reference: Psalm 27:14 (New Living Translation)