Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 720: Bold Access

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19 And so, dear brothers and sisters we can boldly enter heaven’s Most Holy Place because of the blood of Jesus. By his death, Jesus opened a new and life-giving way through the curtain into the Most Holy Place.”

Yesterday, I wrote of the open door and transparent policies that businesses have provided to shareholders, customers and employees. Not always has this been done voluntarily and not always has it worked, but in general, those companies that have found a level of comfort that mirrors the level of information sharing desires of their constituents are better positioned than those who don’t. Then there are the companies that get uptight because some people then do demand access and they demand it boldly. Business shouldn’t fear those people but instead work with them to satisfy their knowledge needs and then find a way to make them cooperative to the needs of the business. So many times we think we are wasting our time leaving the door open, because no one walks through. But, then we get anxious when someone does take the offer. Finding the middle ground of comfort is the key.

The late David Wilkerson wrote this about our ability to have bold access to Jesus and says it better than I can: “You see, we have absolute access to the very presence of the living God—and also for him to come to us! ‘Therefore, brethren, having boldness to enter the Holiest by the blood of Jesus, by a new and living way . . . let us draw near with a true heart in full assurance of faith’ (Hebrews 10:19-22). That access came only after Jesus was crucified, died and was resurrected. It came at the moment the veil in the temple was rent in two. When that happened, it meant that man could go in and God could come out—that he would meet us! The word boldness in this verse means “with open, undisguised publicity.” Beloved, that ‘publicity’ is for the devil’s sake! It means we can say to every demon in hell, “I have a right by the blood of Jesus Christ to walk into the presence of God and talk to him—and He to me!” Nothing thrills the heart of God more than when his children come to him in boldness, without timidity! He wants us to come, saying, ‘I have a right to be here. And even if my heart condemns me, God is greater than my heart!”

Reference: Hebrews 10: 19-20 (New Living Testament)