Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 723: Assistants

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“But joyful are those who have the God of Israel as their helper, whose hope is in the Lord their God.”

I can remember when I was assigned my first executive assistant. One day I was doing all of my work on my own, and then the next I had someone who wanted to help me manage my calendar and all of my administrative duties. I would say that it took me a good while to understand how best to utilize such a valuable resource. In this day and age even some of the most senior people in a company will share an executive assistant and with the advances in technology and digital communication it makes sense. Still, having someone who can assist and help is such a gift. And then to think of the people we know who treat assistants shoddily or don’t value them for what they can do or bring to the office. Assistants should receive great respect and treatment because when led correctly, they can increase our productivity immeasurably.

Now, imagine that we had the assistance of God always with us? Why do we have to imagine, as we do! God wants to be our helper and He is constantly asking and offering out to us His assistance. But, we don’t take it, or we continue to decide to go it alone and see what happens. Even on the surface it doesn’t make sense that we just turn our back on that much help. Today, think about where you could use the help and don’t be hesitant on calling on Him for whatever the need may be. He is not only just outside of your office He is the assistant who is right there with you, right now.

Reference: Psalm 146:5 (New Living Testament)