Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 739: Retaliation

“He did not retaliate when he was insulted. When he suffered, he did not threaten to get even. He left his case in the hands of God, who always judges fairly.”

Not a week goes by that we don’t read about one company suing another for something. Usually the litigation is a form of retaliation for some infringement or action that was threatening. Corporations can have large legal departments who are there to just retaliate. When you are a little business or an entrepreneur this can be intimidating and frightening, even when you haven’t done anything wrong. I was with an entrepreneur the other day who is getting cease and desist letters for the use of a trademark that he received well in advance of the other, big company, even being in business. When he ignored that letter they sent another threatening to sue him if he didn’t surrender the trademark to them. Fortunately, he had an attorney, and all of his ducks in order, and the big company didn’t have any legs to stand on other than bravado. We are in a litigious age where the fastest form of retaliation can be a lawsuit. It’s a shame that we have to live and work like this, but it is what it is.

As we work and live, we do have a choice though to not retaliate and to roll with the punches. We have to look no further than driving to and from work to see lots of retaliation going on. The obscene gesture or even the raised hand as to question why someone would drive like they are, is a form or retaliation. In the office the sly look, or the mumbled words under the breath, or the cc to the boss on the email can all be forms or retaliation. But see, as believers we are not to retaliate, even when we are wronged or are suffering. We have an example to follow and if we don’t then we are degrading and disrespecting the Lord who suffered for us, who took the worst for us, and who gave it all for us. What we read in 1 Peter is all true. He never retaliated and if He didn’t then there is no reason that we ever should.

Reference: 1 Peter 2:23 (New Living Testament)