Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 743: Insight

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“and this is my prayer: That your love may abound more and more in knowledge and depth of insight, so that you may be able to discern what is best and may be pure and blameless until the day of Christ.”

We chase insight in our businesses. If we can only capture the one insight that differentiates us from all the rest, then we will be golden. If we can see what others don’t see, before they see it, then we have the one up. Insight allows us to make plans, set strategy, and make decisions and move forward with confidence. Businesses set up departments and hire people with the skills to find those insights and then listen carefully to what they come up with. What is amazing about an insight, when you hear it for the first time, is that it is blindingly clear, to the point that we wonder why we didn’t come up with it before. If we are not looking for the insights then we are closing ourselves off to possibility. Whether it is each of us, or someone else, we should always be asking ourselves enough questions, digging deeply, and keeping our minds open to find the next insight.

God wants us to be insightful too, but not for the same reason that we are trying to do so to grow our businesses. He wants us to have the insight to understand how powerful and important it is to His Kingdom for us to live our lives as purely and as blamelessly as we can. When we are young, we can’t see, hear, speak or think like we can when we grow older. When at a young age and someone is insightful beyond their years, we are amazed and in awe of them. For the rest of us, it comes with aging and experience. And, those experiences are not always good, so we also become insightful through trial and error, which can cause us to make mistakes. What God gives us is His Word as a source of insight. He then challenges us to grow in our knowledge and love for Him so that our insight also grows to help us live the lives that He desires for us. Today, ask yourself, are you just as interested in gaining the insights into God and your relationship with Him, as you are the insights of your business? Which one has been getting more emphasis lately?

Reference: Philippians 1:9-10