Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 762: Purity

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“But now you must be holy in everything you do, just as God who chose you is holy.”

There was a time that when we heard or read about the product that was “99 44/100% Pure”, that we would have immediately known that it was Ivory Soap. Since I am not a business historian, I can’t say whether or not the claim was accurate, but it worked. Today, it’s harder because of regulatory standards to make claims unless they are fully substantiated. Yet still the claim of purity remains one of the best ways to convince and influence a consumer. What is there not to like about purity? When we hear that something is pure we also seem to want to extend the purity and goodness to the company and the intentions of those who are making and selling the product. We like the idea that someone cares about making something that is pure. We want to believe that these people behind the products are also pure of heart. But, we must be careful about our claims because there may not be any other statement that will attract greater scrutiny. Just as we want to believe that something can be truly pure, there are also others who want to be the ones that prove the claim to be false.

We are to be as pure and as holy as we can be. We are told that many times in God’s Word. But, we can’t be pure or holy unless we are doing so to be in the likeness of Christ. If we are only striving to be pure, as in good, then we may be doing well, but we are not centered where God wants us to be. What we are told to do is to be holy as God is holy. As we work it is certainly not easy to be holy or to be pure. We are faced all day long with those areas and things in our jobs that do their best to pull us away from Him. It may not be that we are doing anything that is obviously wrong, dishonest, or not becoming. But, underneath it all work can make us take it all on our own, depend upon only ourselves, and forget who it is that we are to depend, rely and call upon. When we are trying to go it alone, without God as our center and director, then we cannot be holy and pure as he wants us to be. As we start this week let’s consider how pure our intentions are and how hard we are worKING to be holy in His eyes?

Reference: 1 Peter 1:15 (New Living Testament)