Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K150: Fight!

“He will not fight or shout or raise his voice in public.”

The top words in the political cycle in the U.S. from 2018-2022 were “Fighter”, “Fighting”, “Fight”. Since I read this a few weeks ago I have been listening and all day long the word “Fight” and its derivatives show in so many different contexts.  After the words are heard over and over and over does it somehow seep into our identity and that we feel that we must also fight to accomplish or to even keep up?  Listen today and see how many times the word fight comes up.  Are we using that word at our jobs too and what does that say for our cultures?

Jesus did not train or call us to fight.  He was the peacemaker.  We aren’t supposed to be the people who are known to enter into fights or have a spirit that invokes or welcomes fighting. It might be that we need to remove that word from our vocabulary when we are talking about our work, our competitors, our fellow employees, etc.. Imagine a world and a place where we didn’t even know or understand the word “Fight”. Maybe, we are imagining our final home in Heaven.

Reference:  Matthew 12:19 (New Living Translation)