Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 766: Harvesting

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“And let us not get tired of doing what is right, for after a while we will reap a harvest of blessing if we don’t get discouraged and give up.”

I advise and invest in start-ups. I am used to speed-to-market as a principle of operating, and tomorrow not being discussed as much as today, and what we need to get done, right now. Recently, one of the companies I invested in went through a funding raise and it was not an easy one. Not because it isn’t a great group of people with a really great business idea, but because of lots of the usual factors that can get in the way of getting a round completed quickly. While in the scheme of things, it didn’t take that long, it felt like forever. Daily, sometimes hourly, we would move along the paperwork, and then sit and wait and sit and wait. This went on and on, until there were days that the CEO was ready to give up. This year I planted a garden for the first time in years. In June I put out three tomato plants and then we went away for the summer. When we came back, the tomato plants were huge and we had hundreds of delicious tomatoes. In September I put out some lettuce, broccoli, swiss chard and onions. Every day I go out to see how they are growing. They seem to grow so slowly I wonder if I will ever get anything from them. If you have read this far, you are probably wondering, what is this guy trying to say? In all things, business, gardening, life, there is a season of harvest that doesn’t come overnight. Oh sure, every once in a lifetime there is the overnight success, but how many of those last through the test of time? Businesses that get it right, stick with it and then don’t get tired or discouraged until they reach their harvest time, will tend to live on longer.

The same can be said in this daily walk that we make with Christ as His followers. There are harvest times and we see them here on earth, and then there is the super harvest that we will all experience eternally that we can get glimpses of as we continue faithfully on our walk. If we stay committed, there is a harvest of blessing that is coming. It’s the time of year when the leaves fall from the tree and winter starts to blow in days of what is to come. At the same time the leaves are falling, a farmer is harvesting the fields. It may well be that it feels like the harvest will never come or that more leaves are falling than should be. Work, the job, the company, any of them may not be exactly what you want them to be right now and it’s getting discouraging. Let’s today, on this Fall Friday in harvest season, recommit to worKING into the harvest, not giving up, and staying committed! God has a blessing for us and a harvest that He wants us to reap. Let’s together enthusiastically push forward to that day!

Reference: Galatians 6:9