Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 794: Labor of Love

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“And while they were there, the time came for her baby to be born.”

“It was a labor of love”, is a comment that we like to make when someone goes above and beyond for something where they didn’t receive anything extra other than the satisfaction or joy that comes from doing something well and appreciated by others. The labor of love can also happen in the workplace even in the midst of personal agendas, competitive activities, and desires to progress over others. That is why when we observe an act that comes across as a labor of love it is even that much more obvious and recognized. It takes the best in all of us to go above and beyond in the workplace for something that likely will not come back to us tangibly. But, we should each strive for that level of giving of ourselves and our companies. This time of year we can read about those companies that go above and beyond to give back to their community and those less fortunate. With enough sacrifice and effort, we can even be convinced that a corporation can commit a labor of love.

In the life of Jesus there is one labor of love after another. God Himself creates and gives to us His only Son. Mary, literally goes through the labor of love to bring the baby Jesus into the world. And then, Jesus goes the full sacrifice for us. Why? Because, He was showing how great His love is for us. Now, we pass through this life with many opportunities to live and model what Christ gave us. We labor in this world, but do we labor for love enough? One size of actions does not fit all of us. We each have been given our own talents and put in our own situations to provide our own love labors. We have only a few days left before we leave to celebrate Christmas. We are getting ready to give gifts to each other and we can also give a gift back to the Lord by ensuring that we are laboring for Him this week. Let’s find an opportunity to give of ourselves for Him so that others can witness God’s love in action.

Reference: Luke 2:6 (New Living Testament)