Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 827: Build To Suit

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“And this is the plan: At the right time he will bring everything together under the authority of Christ—everything in heaven and on earth.”

Commercial real estate seems to be on the rebound. While beleaguered with the same mortgage backed securities issues that the residential market faced, the commercial market has seemed to fair better and we are seeing a return to pre-recession activity. While still not out of the hole the market is getting better. Commercial real estate owners are risk takers. They purchase properties, not knowing who the tenants may end up being and sometimes they have to actually build out their properties to meet the needs for potential long-term tenants. This is called “building to suit” and it involves capital and operational risks. While it may look easy to own commercial property it takes being more than just an owner, it means being a builder of not only a property but of a broader business venture.

What God is doing for each of His believers and followers is “building to suit” a Kingdom for us and that Kingdom is being built out each and every day by the way that we spread His Good News and model His life in ours. We get to be a part of this Kingdom building with no risks attached. All we have to do is believe and follow. We must ask ourselves, are we participating in His Kingdom building at the level that He expects or are we off building something else? Each day that we have is an opportunity to not be missed.

Reference: Ephesians 1:10 (New Living Testament)