Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 840: The Copy Room

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“…and he will give you all you need from day to day if you live for him and make the Kingdom of God your primary concern.”

I got caught up in the TV show “Mad Men”. In the second season there is a scene where the advertising agency gets their first copy machine. It’s 1962 or ’64, I can’t remember, but the machine is the size of a Volkswagen Beetle and they don’t have anywhere to put it so it ends up in the hallway, obstructing everyone who goes by. It’s television, but I can imagine that the same thing happened all over American with companies and that the copy machine (dare I say, Xerox?) created a whole bunch of activity by adding in architects to redesign the space, construction work to reframe and drywall, cabinetry to redo/create the place for the paper and supplies, painters to repaint, etc. One piece of technology that met a need and created all of that activity and change in behavior. Not to mention the change in work and productivity that in an affordable way everyone could look at the same piece of paper at the same time and take it with them. As we devise and create the future, just be ready for the change that will come with technologies that fulfill a need and change the way we go about our work.

Jesus tells us we never have to worry about or be concerned with what is to be our needs of the future. All the supplies of our life can be found in one place and that is with Him. He is the one who fulfills all and is there for us at all times. Lots will come and go in the world around us but He and His Word remain a constant. As we step into the new rooms and technologies of our lives, let us not forget to draw on Him first for all that we need!

Reference: Matthew 6:33 (New Living Testament)