Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 861: Declaring Good

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“And God saw that it was good.”

There have been all kinds of businesses and services that have been created to declare what is good and what is not. The Better Business Bureau was established to do that for consumers who wanted to know which business was good. Today we have Angie’s List to do the same. Consumer Reports magazine rated and covered new products and services. Then we got online sources like CNET to do the same. We have many ideas, people and things that are now about declaring what is good. Why is this and what does it mean to our businesses and organizations? Without a doubt there is so much information that hits us daily that we are looking for those who can curate and edit what is best and help us determine where we should spend our money and time. Conversely, as we work and run our businesses and organizations we need to understand that out there, right now, someone is helping someone else determine if we are good or not. It’s a scary proposition when you think about it that someone we likely don’t know is rating, ranking, and evaluating us against our peer organizations so that they can assist someone else in determining what is good or not. We need to be aware and open to where and when this is happening and be sure that we are also a part of that conversation.

When God declared that the work that was done in the first week of the earth’s creation was good, He was making the ultimate declaration of goodness. As believers we don’t need anyone else to tell us what is good, because we can know that what is good starts with Him. All other falls beneath his goodness. What is important for us to remember each and everyday as we carry our talents, time and treasures into this world is that we are ambassadors of that goodness and we can be the standard bearers that God needs for His goodness to be spread and fulfilled. Each and everyday that we work, with each and every action and word, we can either be supporting and carrying forward His message or, hopefully not, detracting from it. The choice is ours to make.

Reference: Genesis 1:25 (New Living Testament)