Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 877: Interests

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“Publish his glorious deeds among the nations. Tell everyone about the amazing things he does.”
Pinterest and others who are using the interest graph to build businesses are thriving. What they have figured out is that what we really care about, we like to share and publish with others, and what we are marginally interested in is optional as to whether or not we tell or follow others about.  We want to go deep on our “super interests” and can take it or leave it on the rest.  This is why we will see more and more of these kinds of sights that allow us to publish out and curate the interests that we care most of and receive an intrinsic reward when we do.   In our businesses we have to figure out how to do and be the same for our customers and consumers.  If we can associate ourselves into their interest graph and help them feel like they are engaging at a deeper level with us, with those things they care about then it works.  Lifestyle marketing has been doing this on a one-size fits all for many years, but it has only been in the past few years that we have been able to use the technology tools to turn the equation around and connect with the consumer at a level that is far beyond trying to make someone feel young, alive and refreshed because they drink a Pepsi.
We are not far off from a time that we will be able to allow out faith and beliefs to be “seen” by others just by turning on our smartphones to make us available for others to know who we are.  Imagine that like when our phones tell us a hot spot is available we might know that there is another believer in the room with us who would like to meet and share our common interest.  We are reaching a time when we are going to need to make new choices on how we “publish his glorious deeds” in how we open, allow, and publish ourselves to others.  Let us be prepared for that day by asking for the courage and the readiness for when that moment is presented to us, either in the new days and ways to come, or even today when the opportunity to share our faith arises.
 Reference: I Chronicles 16:24 (New Living Testament)