Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K162: Bioswales

“He said to his disciples, “The harvest is great, but the workers are few.”

More and more cities are creating Bioswales.  In the past we would refer to them as nicely planted medians that separated roads and walkways.  But, we have learned over time that they serve more than the purpose of beautification.  When planted and irrigated correctly, they can draw the heat out of the atmosphere, causing a cooling of a city and also they can absorb emissions and carbon that is exhausted by cars, buses and trains.  Those medians, can become Bioswales, which are like an oasis in the midst of the concrete jungles.

Are we being God’s human Bioswales?  Are we providing the extra breathing room for others?  Are we looked upon as a person of respite and one who can provide relief from the exhaustion that others are experiencing?  Are we an oasis that others can see the beauty and refreshing of God’s water and love?  For God’s Kingdom to be realized and harvested, we need to be more.

Reference: Matthew 9:37 (New Living Translation)