Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 937: “Well, Of Course…”

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“My child, listen and be wise; keep your heart on the right course.”

How often do we find ourselves saying, after we have come to a realization, “Well, of course”?  More often than we would would like?  We are always learning and when the market shifts or new information becomes available, or when new ideas are exposed, we find ourselves slapping our forehead and saying aloud or to ourselves, “Well, of course”.  These are powerful learning moments for if we think about these times then we can draw from this “well” for deeper insights and even better thinking and direction.  Consider how many times in our business that instead of thinking about the “Well, of course” as punitive or a statement by the scapegoat, we could draw upon it as a positive and instructive learning moment.  Let’s work to make the times we have a chance to draw from the “well” ones that can be healthy, refreshing and rejuvenating to our business, teams, and people.

God gives us a “well of life” that he has provided for us to drink from and drink deeply at our choosing and pleasure. His well is the will for us to follow.  His well is the course that we must follow and it is, of course, the right course for our lives. Are we pursuing and drawing upon His well or are we continuing to pursue our own course without Him?  We need to ask ourselves this question continuously so that we are always on the right course.  For us, for those around us, and those who we impact it is,well, important of course.

Reference: Proverbs 23:19 (New Living Translation)