Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 955: Favorable Timing

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“He has anointed me to proclaim good news to the poor. He has sent me to proclaim liberty to the captives and recovering of sight to the blind, to set at liberty those who are oppressed, to proclaim the year of the Lord’s favor.” 
There was a very good article in yesterday’s New York Times Week in Review section.  The CEO of the company 37Signals (you’d more likely know them by the collaborative project management software, “Basecamp”) explained how at his company they use the calendar seasons to change up the way people work. From May-October they go down to 32 hours a week.  One of the summer months is entirely dedicated to allowing people to work on innovation and new ideas they might have.  By following the seasons of the year, his company changes and in his estimation, improves annually.  Understanding what is favorable timing for our companies is something that we don’t consider enough.  Seasonality is common, but allowing the company to rest and ready for the peaks is not so common.  Typically, we push through from season to season with very little change and without some type of pacing and shifting, then we run the risk of never finding favorable timing.

Jesus came to give us all favorable timing. He did this by proclaiming the year of the Lord’s favor.  This proclamation followed the Old Testament Jubilee Years, which was anticipated and celebrated each 70 years. Jesus rolled all of those together for us to provide us freedom and liberty in our lives at any time that we choose to allow Him.  As we start this week, we probably all could use some favorable timing.  Let’s find that favor by leaning into what God wants from us and listen closely to what we are supposed to hear.  We can find our favorable timing by trusting on His timing and favor.

Reference: Luke 4:18-19 (English Standard Version)