Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 984: Clouds

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“All scripture is inspired by God and is useful to teach what is true and to make us realize what is wrong with our lives.”

Here in San Francisco, we are in the midst of business conference season.  It started a few weeks ago with Salesforce’s “DreamForce Conference”.  This week is “Oracle World”.  Then it is “BoxWorks” and on and on.  What these have in common is the emphasis this year on the “Cloud”.  The Cloud has been around for awhile now but continues to be the focus of attention as we rapidly shift away from software applications residing on our hard drives and instead living on a web link that takes us to someone elses hardware to run the program for us.  There is great beauty in being able to access a program from any computer, not having to worry about backup, and allowing the upgrades to happen on their servers, not on my computer.  Even better is that, while unspoken, we all end up running on the same version, at the same time and this brings stability, consistency and ease of access for all of us.  As we all know, there is comfort and assurance when we know the rules of the road and know what to expect each time we power and boot up.  If only our businesses, and all of our people could be so predictable and if we knew, without doubt, that we could expect everything to be up to date and by the rules, each and every time, how much better our businesses and lives would run!

As believers, we have our own “Cloud” that is always up to date, consistent and assuring.  That is God’s Word.  As we search for direction and as we look for consistency and promise, we don’t have to look any further than the Bible that is sitting in front of us. God gave us His cloud long ago and maybe we are a little like the software industry that we each go through our own phase of development when we go from the times of independence where all in our lives must reside with us, to to turning over ourselves to God and His Word and trusting that someone else (Him) wants to do all the hard work for us and for us to just believe and follow.  What a glorious Cloud God has created for us.  Let’s today find ourselves more and more trusting on Him and His Word.

Reference: 2 Timothy 3: 16 (New Living Translation)