Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K174: Extreme Goodness

“The Lord replied, “I will make all my goodness pass before you, and I will call out my name, Yahweh, before you. For I will show mercy to anyone I choose, and I will show compassion to anyone I choose.”

We are very good at finding somethings that we want to be extremely good at doing.  Sometimes it is an activity, other times it is a part of our work that we want to extremely excel.  There is nothing wrong with finding something that you want to be extremely good at doing and being.  However, how many people do we know who want to be extremely good at a trait that is good for others?  I am thinking of goodness and generosity.  Who do we know that want to be extremely good at goodness?  Are we one of those?  Could we if we attempted to be so?

Our Lord grants goodness, mercy and compassion to us in a way that is so generous that we could never match up.  But, that is not to say that we shouldn’t extremely try.  What opportunity is in front of us today that we can exercise extreme goodness and extreme generosity?  Let’s give it an extreme try as we close off this week.

Reference: Exodus 33:19 (New Living Translation)