Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K356: Consistency

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“So, my dear brothers and sisters, be strong and immovable. Always work enthusiastically for the Lord, for you know that nothing you do for the Lord is ever useless.”

I trust those in the United States had a nice three day Fall weekend.  Hard to believe how fast the year is moving, once again. It is said that a hallmark of the best of the best companies is their ability to be consistent with their products, services and offerings.  Consistency doesn’t come by accident.  Someplace in the most consistent of companies is someone who has instilled and upheld being consistent as a value that is sacrosanct to the success of the organization.  Without this level of attention consistency can easily waver and once you’ve lost it, it is extraordinarily hard to get back.  Maintaining consistency is an every moment commitment.  So, I’d say that you either have it, or you don’t.  There is no in between.

I read this quote by Richard G. Scott:  “We become what we want to be by consistently being what we want to become each day”.  That is powerful and also inspirational because if we want to be a better employee, a better boss, a better friend, a better husband/wife, a better daughter/son, a better Christian, we can start today by being want we want to become and then being that once again tomorrow and each and every day.

Reference: 1 Corinthians 15:58 (New Living Translation)