Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1047: New Year’s Revolutions

purposed worKING No Comments


“Fear not . . . be glad and rejoice: for the Lord will do great things” 
Each year we make our New Year’s “resolutions” only to find that some time, not far off after the New Year that we have failed to keep them and we once again bemoan and punish ourselves for not meeting what should have been uplifting and positive ways to start the New Year.  So why do we do it to ourselves, year after year?  And, we not only do it in our personal lives, we do the same exercise in our work lives – only to find that we have come up short there too.  The problem may well be that it is not in the resolution that we find achievement, it needs to be in the revolution to make a real difference.   I am using the word “revolution” in the way that means to turn over and over many times without ceasing.  When we make a resolution to “get in better shape” and we don’t include any revolutions, then the resolution will stand still with no where to go.  But, if we add to “get in better shape by going to the gym three times a week”, then keep that revolution going, then we can find one day that we are indeed  in better shape.  Business is the same way.  We aren’t going to increase that sales number if we don’t source more prospects, make more calls, write more proposals, etc.  See, it is in the revolution, not just the resolution.  The resolution is still important though so that we don’t just end up spinning aimlessly, which is what night after night on the couch watching TV can do to impede and ruin “get in better shape”.  Start a new revolution today!
We want to be closer to God and walk a more fulfilled spiritual journey.  We want to bring glory to Him in our work. That does not happen through just resolution either.  It is through the the revolutions of time in God’s Word, prayer and fellowship that we can see our growth and improvement. 52 weeks are in front of us.  How will we spend those 52 weeks?  What will be our revolutions?  Being in church 52 times would be a good revolution.  I am sure you now get the point. Let’s also start some new revolutions spiritually this year so that we can see the outcomes that we we desire.
Reference: Joel 2:21