Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1067: X’s and O’s

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“Truly God is good to Israel, to those whose hearts are pure.”

It’s Friday, but not just any old Friday…it’s the Friday before SuperBowl and there is a pretty good chance that most of you who are reading this today already know where you will be Sunday afternoon to watch the big game. Since it is a classic east coast vs. west coast game, we can expect the TV viewership to be up. It doesn’t hurt that the 49ers haven’t played in a SuperBowl in a long time, that the opposing coaches are brothers and that it is Ray Lewis’ last game, regardless.  It’s a super game just waiting to happen and for two weeks we have heard about everything that there is to be said about the game.  And there have been plenty of analysis about the offense and defense needed to win the game.  The X’s and the O’s matter.  The same happens in our companies – we have an offense and defense strategy that we keep in front of ourselves and our teams at all times.  That is, if we want to win.  Hitting the marketplace without a fresh set of X’s and O’s and each player knowing their roles and plays for the week is like sending out a team onto the field to figure it out on their own.  No one wins the SuperBowl that way.  The winner on Sunday and next week and forward will be the team that executes the best on their X’s and O’s.

“God is Good”. This is not a new statement for us.  We have heard it since we were children.  It is a statement filled with “O’s.  But even in this life of X’s that we live, the statement holds up.  Drop an “O” and we still know that “God is God”.  So, as believers we can trust in God for our offense and defense.  All we have to do is join and suit up for His team. Everyday is the SuperBowl for God.  Let’s be sure and play our position well for Him today!

Reference: Psalm 73:1 (New Living Translation)