Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1074: Order

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“Then God looked over all he had made, and he saw that it was excellent in every way.”

Business starts and ends with the need for order.  What is bought from us and sold to a customer is called an order.  Without orders we don’t exist.  In order to fulfill an order, there must be order.  Order is critical to business success.  Yet, order is so hard to achieve and most of our days are spent with some time and energy expended in finding, creating, recreating, establishing, or guaranteeing order in our work processes.  Why this is so important is because any organization that is charged with delivering or fulfilling a brand promise must understand that having order in that delivery is the difference between success and failure.  Why is this?  It is because business is made of people and without someone giving us order(s) we, when left to our own device, will bring randomness and as many different ways of going about work as there are people assigned to and working within the company. The irony is that the human physiological operating system is exactly the same across every human being, until it gets to the mind, and then from there, it’s one for one and we each operate differently within our reasons of choice, desire, wants, and needs. So, it is incumbent on us to bring order to our work and work that hard for success.

God brought the world order and then gave man free choice and we created chaos.  He loves order and it can be seen throughout His Word.  We are built in His image so we should pursue order within our lives if we want to have others see His image in us. Those who live within order are usually thought of as “together” and that is a great first start.  With order we fulfill promises, we let less people down, and we find time to give of ourselves when called upon.  Is there enough order in your life?  Are you looking to Him for the ensuring that the priorities of your life are ordered correctly?  Let’s think about order to today.

Reference:  Genesis 1:31 (New Living Translation)