Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1092: Finding Bottom

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“Even when I walk through the darkest valley,  I will not be afraid, for you are close beside me. Your rod and your staff  protect and comfort me.”

Last week the music industry posted their first year of growth since 1999.  While it was still a very small increase of 0.3 percent, totaling $16.5B (revenue before 1999 was $38B) it appears that the music industry found bottom and barring any other unforeseen issues the consumers are telling the industry that they are spending a little more last year than the year before on music.  How that spending is occurring is radically different than 1999 (pre the original Napster).  What is fascinating though is that because of the Internet and new digital technologies, music consumption is at an all time high. While there is growth there hasn’t been a business model to bolster and economically legitimize the consumption boom.  Ups and downs are part of the business cycle and there is a bottom for all of us that we have to find so we can gain a footing and then push off from there.  How we find that bottom and what shape we are in when we get there is always the challenge.  If we can keep perspective, not panic, and stay strategically open-minded when we hit bottom it won’t feel like such a crash.  Sometimes, like in music’s case it takes over a decade, but even with all the missteps in that industry, a bottom can be found that can become foundational.

God knows that we all have to walk into the valleys of life if we are going to make the human journey.  What is comforting is that when we are at the bottom, we are never alone.  David tells us so in the famous Psalm 23.  He says that we need not be afraid at the bottom, in the valley, for God is with us.  Beyond that, he tells us that God brings His rod and staff to protect us from harm.  At any given time, we or someone around us feels like we are finding the bottom and are scared that we will never come out.  Not all of us have the faith of David so we need to see that God has put His rod and staff out there to protect us.  Could it be that today you are to be God’s rod and staff for someone else?  Someone you know needs God’s comfort and protection today.  Can you reach out to them to let them know that you are there for them and you bring not only yourself but your bring your prayers and therefore the power of the Almighty’s rod and staff with you?  And if it is you who are finding bottom as you read this, be encouraged and know that you are not alone.  Reach out to a fellow believer today and ask for a prayer.  God will extend His rod and staff for you.  Promise!

Reference: Psalm 23:4 (New Living Translation)