Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1096: A Cry For Consistency

“Oh, that my actions would consistently reflect your decrees!”

We all try to be good and to get to be better and better.  Well, let’s hope that we all are trying to do this.  But, even as important, or maybe even more importantly, we need to be very consistent in the delivery of our product, service or anything that we do.  In fact, we can be really good at what we do, but if we are inconsistent, then all that good goes out the window. Conversely, we can sometimes be mediocre but because we are consistent, our customers and consumers give us a break and that consistency becomes something they can depend upon. Think about what McDonald’s built from consistency.  Are all of their products the best quality, taste, or cost?  Probably not. But, no matter what restaurant you enter in the U.S. and in most places in the world, the products will indeed taste the same with consistent service and offerings. We can learn something from those companies whose hallmark is consistency.

I was struck by this quote about consistency:

When I read it I felt like it was written for me.  God gives us daily the opportunity to be consistent in our testimony and example for Him.  But, just as like a company can lose ground with inconsistency, so can we.  People are drawn to others who display a consistent behavior, action and language pattern. As we know, there is comfort in predictability and to best care for and serve others, we must be accepted and display a certain amount of comfort with others.  As the quote says, each day we get to recreate and continue our consistency. As we finish this week, what is it that we are doing to stay consistent in who we are?

Reference: Psalm 119:5 (New Living Translation)