Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1103: Cause Marketing

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“Jesus answered, “You say rightly that I am a king. For this cause I was born, and for this cause I have come into the world, that I should bear witness to the truth. Everyone who is of the truth hears My voice.”

Cause Marketing is a bit of a buzz word these days.  We don’t have to look far to see major brands who have associated their companies and products to causes that are good and serve the world well. They work, that is why they do this. People are moved by causes that they feel like must be fixed or corrected and when it becomes personal to them, they have a positive reaction to the brands that are also doing their part to assist.  We shouldn’t do cause marketing unless we truly believe in that cause, but if there is a belief and energy inside the company to make a difference, then don’t hold back.  The world needs more of us who can make a difference and give of ourselves, so if you have the influence then use that influence to the greatest multiplier. Your consumers and customers will appreciate the associations and you will be doing good and well!

We are only a few days from Easter and we can only imagine in our minds what this week was like for Jesus.  He knew that the end was nearing and each day the pressure was mounting around Him. There has never been a more impacting event on this earth and both heaven and hell had to be watching to see how all would unfold. What we know is that Jesus told Pilate that He was born for this cause, for this reason, for this event.  If we knew for what moment we were born as our cause, what would we do with that knowledge?  I suspect most of us would spend our lives trying to change the outcome or become paralyzed with fear from the destiny that would be approaching. Jesus did neither.  He carried through and carried the cross for each of us. As we go from today to Easter, let’s do so with a heart of openness as we live through the example of sacrifice and the life-giving  that our Lord died to give us as His cause.  May we each make Him today and forever our cause!

Reference: John 18:37 (New Living Translation)