Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1106: Adding Features

“Then Jesus told him, ‘You believe because you have seen me. Blessed are those who haven’t seen me and believe anyway.”


Our business is running well and it is time to add on new services, or line extensions to our products, or as we say in software companies, “It’s time to add on features”. The decision to add or expand is a hard one, or at least it should be. The thought to add should be as disciplined and diligent as when we first started with our core offerings. For some reason we don’t always take this decision as seriously and we can find that before we know it we have started something that isn’t profitable of even worse, takes away from our core focus. Before we add, think hard about what the outcome will and can be.
We have just celebrated our most holy of days. Without Easter there would be no eternal life. Many Christians around the world have also just completed 40 days of Lent, having given up and denied themselves of something in remembrance of what God gave up for us. But, what do we do for the 40 days after Easter?  Nothing formal, but yet Jesus actually modeled for us that we should be committed about being additive in the 40 days post Easter.  He did this by coming back and making Himself present physically to his disciples for those 40 days before ascending back to Heaven.  As we move out of Easter, let’s ask ourselves what it is that we are adding to the Kingdom and to our own spiritual growth?  Can we find something that expands the Kingdom and brings more glory to God? Can we be present to those around us and allow them to see the likeness of Christ in us?  Think about it!
Reference: John 20:29 (New Living Testament)