Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K182: JOLTS

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“So we will not fear when earthquakes come and the mountains crumble into the sea.”

“That was some jolt”.

Think about that statement.

What was your first reaction to the word “Jolt”?  Did the word conjure a negative or positive connotation?  I suspect if you are like me, it might be that you thought of it as a negative, as in a jolt we might get from turbulence on an airplane, or being rear-ended by another car, or what it feels like when there is an earthquake/tremor, or when we get the phone call that makes us drop into our seats or even onto our knees.  Maybe as humans we just don’t like jolts. The U.S. Government actually uses the acronym “J.O.L.T.S.” for the “Job Openings and Labor Turnover Survey”.  Each month that report is released with the economy looking for a positive jolt in the numbers.  Sometimes it is good and sometimes it is bad results, but either way we set ourselves up for hoping for a positive jolt.  What “jolts” do we have in our business that we might always be keeping people on the edge about, that if we could just remove the fear of a negative, we might all feel better about the results we are waiting for?

Without a doubt, God uses jolts to get our attention and to remind us that He is God.  The Holy Spirit can jolt us into attention and the test and tribulations that we might encounter are meant to jolt us back to Him.  But, he is also the God who smooths it out for us so that any jolt we experience comes back to a place of peace and resting.  So, let’s today, if we get one of those jolts of life, be reminded that He is on the job, at work, working on us to bring us closer to Him.

Reference: Psalm 46:2 (New Living Translation)