Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1115: Better Claims

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“Jesus told him, “I am the way, the truth, and the life. No one can come to the Father except through me.”


I was reading an article about truth in advertising and was reminded that if you are going to make a claim of something you have being better than someone else, that you have to be able to empirically back that claim up.  If you can’t then you can’t make the claim.  Well, you can, but you run the risk of being challenged and then being embarrassed if found out.  That’s why we don’t see a lot of “Tastes better than…”, or “Cleans better than….”.  Now, this is not to say that consumers can’t be asked to give their own personal testaments and claims, like “Bing searches faster and better than Google”, or “Pepsi tastes better than Coke”.  Those are opinions and can be utilized, if they are not coerced or scripted for actors.  It’s a fine line, so we should be careful about making claims of better, unless we are sure.
Jesus came to give us a better life and He made many claims that this was so.  He died for those claims so that indeed He could rise again, to substantiate that the claim was true.  Even after that ultimate gift and sacrifice, we can find ourselves not taking in the full advantage of the better life that He wants for us. If we believe and allow Him to work in our lives, then we can be walking proof of His claim and we can further substantiate that all that He said was true.  There is a reason that we are called witnesses.  If we take in all that He has for us, then we can testify on His behalf and be a witness to the world.  On the job is one of the most powerful witness stands we will ever have.  What will we do today with the truth of our better life.
Reference: John 14:6 (New Living Translations)