Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K184: How Far Can We See?

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“Jesus replied, “You have said it. And in the future you will see the Son of Man seated in the place of power at God’s right hand and coming on the clouds of heaven.”

The Human eye can see a long way. According to Live Science, “How far the human eye can see depends on how many particles of light, or photons, a distant object emits. The farthest object visible with the naked eye is the Andromeda galaxy, located an astonishing 2.6 million light-years from Earth.”  That’s a long way.  The new James Webb Telescope is capturing images that are 32 million light-years from Earth and the pictures are stunning. How far we can see is important, not only literally but also metaphorically as we attempt to peek into the future and strategically plan.  Some people are gifted as futurists.  They just have a way of seeing around the corner.  Others, need to wait and see before they are confident enough to describe what is in front of them.  Regardless, we need in our companies those who can envision a future and those who can take that vision and translate it into what we need to do today and tomorrow.  Both are essential skills to reside within an organization.

Jesus, obviously, can see into the future and He gave us a glimpse of what it will be.  He let us know that He will be right there for us as He sits on the right hand of God.  We can, and we should, do our best to see as far as we can and discern what it is that God’s wants us to see about our own future. But, I like to think that if I can look far enough to believe that He is coming on the clouds of Heaven back for you and me, then all that is in between here and there is a daily path to Him.

Reference: Matthew 26:64 (New Living Translation)