Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1132: Silent Skill


“Hold on to the pattern of wholesome teaching you learned from me – a pattern shaped by the faith and love that you have in Christ Jesus.”

I have written before about the skill of having pattern recognition.  I more and more think that this “silent skill”, that is usually deftly put to work without fanfare or hubris, may be one of the most powerful business skills that one can have.  What do I mean?  Well, if you have the skill of being able to zoom out enough to recognize patterns of a business, then you should be able to zoom in on almost any business situation and have a pretty good idea of what needs to happen to grow or fix the business. Sure, every industry and company has their idiosyncrasies and unique attributes, but when it comes down to the basics they really do start to look familiar.  It’s kind of like using some sort of online city map. If you put in the address and it zooms you right down to street level, you don’t really have a clue as to where this address is in relation to anything else. You don’t know if it close to downtown or on the other side of town.  You don’t even know that moment if there is a highway anywhere close.  But, when you start to zoom out and put the address in relation to the rest of the city you see the thoroughfares, etc. and you begin to feel confident in your ability to navigate successfully. I would go as far to say that most of us now have had enough experience with online maps that if we start zoomed all the way out that it doesn’t take us very long for our own pattern recognition to take over and we know, almost like instinctively, where there is a downtown area.  We have learned the patterns of city and highways and how we travel through them.  The same can be said for business patterns. If we spend as much time zoomed out to learn and recognize patterns as we do zoomed in fixing the specific problem without context, then we can develop a silent but very critical skill for success.

God’s Word is filled with life patterns for us to recognize and modify our lives for or against the pattern. Read the Old Testament and see the patterns of blessing, riches, power, defiance, defeat, and punishment leading to death.  See the New Testament and learn the patterns of imperfect men  surrendering, following, believing, overcoming, and sacrificing.  And, of course see the pattern of Jesus who gave, forgave, loved, sacrificed and delivered. Let’s zoom out today a bit and see if we can put our life pattern against the patterns that we know we should be following.  What is it that we need to do to reinvigorate our work to bring glory to God?  Recognizing the pattern is the first step in being able to change and influence one that is different.
Reference: 2 Timothy 1:13 (New Living Translation)