Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1145: Two-Factor Authentication

purposed worKING No Comments

“For where two or three gather together as my followers, I am there among them.”

Lots of noise all of a sudden about who owns the patent for two-factor authentication that many services like Twitter, Google, Facebook, etc. use.  In case you don’t know what that means here is how it is explained from TechCrunch article: “For the unfamiliar, two-factor authentication is a mechanism intended to make it more difficult for hackers to access accounts that aren’t their own. When a user attempts to log in to a service from an unrecognized computer, the service sends a one-time password to an alternative device (like, say, a cell phone) known to belong to that user. At least theoretically, hacking a user’s account would thus require access to that device in addition to their password.”  Two-factor authentication is what we do in the analogue world everyday.  We verify and check with others before we say something, make a decision or use information as a proof point. Well, at least, that’s what we should be doing.  Too many times we leave things to a one point authentication, usually our own, and as we know that can get us into real trouble when things aren’t really the way they seem.  Doubling back and getting that extra authentication and verification can be the difference between credibility and embarrassment.

God gives us our own two-factor and more authentication.  We are promised that when two or more of us gather in His name, He will be there also.  How cool is that?  When spending time today with another believer, in the office or out of the office, be sure and validate with each other that you have invited Christ into the conversation.  I know with full certainty that He will authenticate and be there with you.

Have a great three-day Memorial Day weekend.  Purposed worKING will be back bright and early on Tuesday May 28th.

Reference: Matthew 18:20 (New Living Translation)