Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1161: The Age of Business

“Don’t let anyone think less of you because you are young. Be an example to all believers in what you say, in the way you live, in your love, your faith, and your purity.”

I was having a conversation with friends this past week who are both senior HR Executives.  We were discussing the pros and cons of different types of away-from-work policies.  Being from different sized companies and from companies of vastly different ages (one over 100 years old, the other around 30 years old), it was not surprising that the older company had just recently adapted to a more “modern” view of comprehensive Paid Time Off (PTO) versus the segregation of vacation time and sick days.  I popped in and mentioned that many of the newest start-ups have abandoned both approaches and just allow the employee to come and go as they need, without counting any days away.  I don’t believe, like in many areas, there is any right answer, but it is obvious to me that, like chronological age, that it becomes harder to try the new and/or change the older we get.  How to keep our old company youthful, is the same challenge that we get to overcome in life.

The Bible speaks of age in the terms of both chronological and spiritual youth.  We are reminded that just because we are young, in either definition of age, that we should not be timid or worse, not cognizant that we can make an impact through our example.  Sometimes, it takes the young person with the new outlook to be the one that creates the spark of creativity and action.  What approach have you been taking at work?  Are you still the youthful, optimistic, hopeful, encouraging person, or has something dampened your outlook?  Paul challenges us to be an example in all wed do. Let’s not either be young and foolish, or old and crotchety, but instead always cognizant of the example of God’s purpose for us.

Reference: 1 Timothy 4:12 (New Living Testament)