Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1169: Password Jungle

purposed worKING No Comments

“Yes, ask me for anything in my name, and I will do it!”

This has been a week lost in what I call the “Password Jungle”.  It started with Facebook asking for the resetting of passwords (allegedly they got attacked and “some” people were compromised, although they never really say who) and so it goes that all of the other applications that we sign in using our Facebook username and passwords also now have to be reset, etc.  And so, it goes and goes.  The jungle is full of many vines that all look the same and are hard to distinguish.  So is the jungle of our passwords.  There are one-stop solutions for the problem like LastPass, 1Password, Dashlane, KeyPass, etc., but to go with any one of those memorized applications, we must then trust that they will also be around in the future and that they can be trusted.  It is a dilemma and one that doesn’t seem like it will go away any time soon.  Every new site adds to the problem.  I sometimes feel lost in the jungle.  If you have the better solution that has worked for you, I am all ears and open to what you have found works the best.

Let’s stop right now and thank our Lord that He never lets us get lost in a jungle of intertwined ways that we need to decipher to find Him!  He gives us one way and that is through His name that we can reach Him and ask Him of anything.  What a blessing that in the complication of all that is around us, that He has kept it simple for us.  Of course, simple doesn’t mean easy.  He didn’t create the path to Him without sacrifices to be made.  And, why should have He when He made the ultimate sacrifice for each of us!  Yet, in it all, we need only one password, one name, that if we give all in belief and faith, all of the Kingdom of God will be open to us. Let’s place that name, the name of Jesus, deep within our hearts!

Reference: John 14:14 (New Living Translation)