Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1174: Two-Way Links

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“Jesus told him, “I am the way, the truth, and the life. No one can come to the Father except through me.”

The recent and ongoing learning of government knowledge and data gathering using digital technology continues to increase the apprehension of many people across the world.  A conversation has been created about the role and use of technology as it relates to the knowledge of what each of us do, who we converse with, where we go (both physically and online), and what we are interested in (as evidenced by our online searches).  It’s above my pay-grade to understand and comment on whether or not these efforts are making us safer or putting us at greater risk, but I do know that technology continues to invade and redefine what is considered personal and proprietary information.  What is that information?  Jaron Lanier, in a recent interview in San Francisco Magazine with reporter Scott Lucas said this, “I’m building on the very first idea for a network, which is based on two-way links; that is if your data is being used by somebody else, there is always a link back to you so that you know if and how it is being used. You could set your own price for it – and if you didn’t get paid, you could shut off access.”  I find his idea fascinating.  Two-way links would make each of our life patterns, interests and activities all pieces of intellectual property.  What a new definition of supply and demand this “marketplace” might create.

We can live and work assured in that Jesus gave each of us a two-way link with Him.  He gave His all for us and all we must do is believe and follow Him and the link is complete.  We make our world so complicated but all He wants us to do is to keep it all simple and childlike for Him.  Today, we are going to be faced with a bunch of stuff that will have to do with who we are, what we said, what are we thinking, what’s our position on an issue or a decision, etc.  While we must remain resolute and precise, we can also walk into this day feeling buoyant in the knowledge that in the largest scheme what really matters is that two-way link with Jesus that is both unbreakable and always reliable.

Reference: John 14:6 (New Living Translation)